SWAROVSKI OPTIK is a family firm, with strong roots in Tyrol, an area of exceptional beauty, and considers it its duty to care for the environment, protect nature, and preserve biodiversity. The love of nature has always inspired us. What we want is for people to discover the world’s beauty with the eyes of the hawk and be able to enjoy those precious moments. The joy of observing nature enriches our life. It allows us to draw strength and inspiration from these ever so fleeting, yet unforgettable moments.