Alex is an experienced horticulturist and was the RHS Chelsea Flower Show Manager and then Head of Shows Development, from 2006 to 2014. During this time, she curated the horticultural content of the show, overseeing hundreds of exhibits. She worked closely with designers, charities and sponsors to manage the complexities of exhibiting and help them realise their dreams. She is passionate about the RHS Chelsea Flower Show, the opportunities it presents for designers and plants people to showcase their talents and appreciates the outstanding benefits it can provide for charities and sponsors. Alex is a Trustee of the Royal Windsor Rose & Horticultural Society and is now an independent event consultant and project manager.